Day 1: Introduction to Meta Ads

• Overview of Meta platforms (Facebook, Instagram, WhatsApp, Messenger)
• Importance of Meta Ads in digital marketing
• Setting up a Meta Business Manager account
• Understanding the Ads Manager interface

Day 2: Ad Creation and Formats

• Types of ad objectives
• Choosing the right ad format (image, video, carousel, etc.)
• Writing effective ad copy
• Designing visually appealing ads
• Ad placement options across Meta platforms

Day 3: Targeting and Audience Strategies

• Understanding Meta’s targeting options
• Creating custom audiences
• Lookalike audiences and their use
• Retargeting strategies
• Using the Audience Insights tool

Day 4: Campaign Setup and Budget Management

• Setting up a campaign structure (campaigns, ad sets, ads)
• Budgeting strategies (daily vs. lifetime budgets)
• Bidding options and when to use each
• Scheduling ads for optimal performance
• Understanding and using campaign budget optimization

Day 5: Monitoring, Analysis, and Optimization

• Key performance metrics to track
• Using the Meta Ads reporting tools
• A/B testing for continuous improvement
• Troubleshooting underperforming ads
• Best practices for ongoing campaign management

Each day will include practical exercises and Q&A sessions to reinforce learning.